Brand support · Design work · Creative consultancy
Translating ideas into cohesive brands & experiences
I keep the big picture in mind, ensuring everything works together naturally.
Here’s what I mean ↓
Brands and projects often have many moving parts, all waiting to come together.
Context, messaging, visuals, layout, each piece matters. When they’re out of sync, even strong ideas can feel scattered, or like something is just… off.
That’s where I step in: I help all the pieces fit together and work as a whole.
Because when things feel aligned, showing up becomes easier, and sharing your work feels natural and energizing.
It’s design for people, and for the things they care about.
A bit about me
From healthcare to design and systemic coaching
I started out in hospital pharmacy: a world of precision, fast decisions, and high stakes. It taught me to hold complexity, keep a wider perspective, and collaborate with multidisciplinary teams to make sure patients received the care they needed.
Over time, my interest shifted toward how people and systems interact. I began noticing patterns and the less visible dynamics that shape how work actually happens.
My path eventually led me to design and systemic coaching: spaces where I could explore ideas, systems, and patterns in new ways, for myself and with others.
Now, I help shape brands and experiences by connecting dots and exploring possibilities, turning them into work people can see, feel, and use.
In a way, it’s a lot like my hospital days: I’m still helping others, just in a different form and without the white coat, using creativity to notice the small details that make a difference.
I’m based in Porto and work internationally on creative projects with the loveliest clients.
Here are some projects I’ve loved working on
MurphyBishop Ltd.
Brand Identity,
Website,
Event Materials
I’ve collaborated with MurphyBishop Ltd. to translate the curiosity and relational quality of their systemic coaching programmes into a coherent brand expression.
From visual identity and website to programme materials and event collateral, everything is designed to feel consistent, inviting, and memorable.
Mónica Baldaque
Presentation deck,
Print design
I worked with Mónica on several creative projects over 2024–2025. Two highlights include a book launch presentation and a Christmas postcard.
In both cases, my focus was on clarity and visual coherence, so the materials felt aligned with her work and context.
Make something you’re excited to share.
Every project is different. I work with individuals and organizations, from projects that are still taking shape to ones that just need clarity.
Let’s chat about your project
Get in touch through the contact form, and we’ll set up a quick 20-minute call to connect and explore how we might work together ↓